[metta]

[roadbikerob]

Just like other companies who fail to change and evolve over time, Abercrombie & Fitch never kept up with changing trends and there was no innovation to keep the company’s brand cool and up to date. This is very similar to what happened to both Eastman Kodak and Harley Davidson, they failed to innovate, embrace new technologies, and keep up with the latest trends. This is why certain companies decline and struggle. They also fall out of the limelight as well which kills their profitability.